The Internet Reacts to the announcement of Lil Nas X's New Song

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By: Priyanka Sikdar

Last Update: 2021-07-20 11:19:25 IST

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Lil Nas X teased the release of "Industry Baby" on TikTok with a video of him dancing and text reading, “when you have court on Monday over satan shoes and might go to jail but your label tells you to keep making tiktoks.”

The Internet Reacts to the announcement of Lil Nas X's New Song

Lil Nas X teased the release of "Industry Baby" on TikTok with a video of him dancing and text reading, “when you have court on Monday over satan shoes and might go to jail but your label tells you to keep making tiktoks.”

The prank started as a genuine commercial endeavour between the vocalist of "Montero (Call Me By Your Name)" and Brooklyn-based firm MSCHF, who produced bespoke Air Max 97s with demonic imagery — and a real drop of human blood — to promote the single's release in March.

Lil Nas X announced the release of his new track "Industry Baby" on Monday morning, after making many jokes about his forthcoming court case over his infamous Satan Shoes. The single, which drops July 23, was produced by Taking a Daytrip and Kanye West and features rapper Jack Harlow.

The news came in the form of a two-minute video clip in which the rapper, who is 22 years old, mocked the case. The video depicts a fictitious rendition of the trial in which Lil Nas X portrays not just himself but also both attorneys, the judge, and a jury member. The video has now gotten over 2.8 million views.

Lil Nas X and art collective MSCHF collaborated earlier this year to sell 666 pairs of customised Nike Air Max 97s with pentagram patterns, biblical references to Satan falling from heaven, and a drop of human blood. Soon after, Nike sued MSCHF, and the two parties eventually settled their legal dispute when MSCHF agreed to a voluntary recall of the limited-edition sneakers. The collaboration was revealed in conjunction with the release of a video for Lil Nas X's previous hit, "Montero (Call Me By Your Name)," in which the singer played a variety of biblical characters, including Satan. Lil Nas X, a Georgia native, initially gained widespread attention with his viral song "Old Town Road" in 2019.

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