What is taught at Apple's secret university?
Last Update: 2020-11-08 12:10:25 IST
In Cupertino there is a "ghost campus" where minds are formed to keep the magic of the company high and know how to make brilliant choices.
In Cupertino, California, where Apple is based, there is a sort of secret university that aims to "keep the magic" of Apple and train minds that know how to look ahead (and ultimately keep leadership in the hi-tech world high. and, consequently, profits).
Apple University is shrouded in mystery as the headquarters of the Men in Black, to the point that no one in Cupertino has ever wanted to comment on its existence. What's real?
THE TRUE HERITAGE
The project was born in 2008, just before Steve Jobs underwent a liver transplant and began the ordeal that led to his death in October 2011.
Jobs, whose motto “be hungry be crazy” has penetrated popular culture, had a unique personal history, in which, for example, calligraphy studies helped him define Apple's style more than design courses.
The founder of Apple was well aware of the problems related to his succession and came to the conclusion that the best way to keep the level of innovation at Apple high was to mold the brightest brains at home. Thus was born this "ghost university", in order to train the best managers according to the melacentric culture.
Little is known and nothing official, however every now and then some anonymous source registered with the university indulges in stories that can help draw a small picture. It is well known here that Apple University is led by Joel Podolny, formerly at Yale Business School, Harvard and Princeton. It seems that Podolny himself considers the Cupertino school of an even higher level than those in which he taught.
In fact, there is no real academic program, it is more a continuous search for the elements that determine success. The teachers are among the best in circulation in the US and we naturally speak of an extreme attention to detail from the point of view of the depth of teaching.
The mechanism is somewhat reminiscent of that of the secret societies of universities and Freemasonry, based on selection. Podolny personally invites employees from the rank of director upwards; after the first meeting session, the manager can be invited to others only if he manages to rise in the hierarchical ranking within the company.
15-20 people participate per session, which last two or three days and take place in an unidentified area of the Apple campus. In this - without wanting to take anything away from the university degree - they resemble the refresher courses that are offered to managers of all the largest companies around the world. But in essence, those who have been there say, they are very different.
The basis is the history of Apple (within Apple there is a group that deals with, understanding Apple), both to pass on the corporate culture and to make the rules of the success of a product their own, or to make the right choices when it is a question of taking the company to new shores.
Then we deepen the importance of specialization, to avoid overlapping and conflicts between managers, but also to know how to keep the coffin of innovation straight in your field.
The success stories of other companies are also examined, with a "lateral" approach: you can learn about design by studying Central Park in New York. And you can learn more from business failures than from successes.